2017 Big Bend SHRM Goals

Grow our membership - Serve our association - Lead in our community.

In 2017 our goal is to add value to our members in everything we do! We are offering many exciting

opportunities for new HR practitioners and experienced HR professionals to learn and grow. We plan to do

this by offering:

  • National certified speakers through our new breakfast Master Series
  • Manager/ Supervisor training provided by employment law attorneys
  • Opportunities to network with colleagues at lunch membership meetings and after hours receptions
  • WebEx meeting opportunities for members unable to attend lunch meetings
  • A record setting attendance for HR Tallahassee Conference
  • Survey requested lunch presentations
  • Engage with our community through Diversity and Inclusion, Workforce Readiness and Community involvement
  • Partner with Tallahassee Chamber for "Call an HR expert"
  • Submit applications for the Pinnacle, SHAPE and Chapter Excellence Awards
  • Grow SHRM membership by sharing the SHRM value
  • Represent our chapter at State & National conferences and Council meetings
  • Recruit a diverse group of volunteers for chapter goals, projects and events
  • Name a Big Bend SHRM Chapter member as HR Volunteer of the Year
  • Provide a class for the new SHRM-SCP and CP certifications
  • Promote the HR profession by participating in social and business activities within the local community
  • Give to the SHRM foundation for scholarship opportunities
  • Update and enhance our website
  • Communicate with our members and visitors through an explosive social media presence


College Relations – Chair: Katrina Chin Shue, SHRM-CP

  • Build and maintain relationships with local universities and colleges in order to encourage starting new student chapters
  • Involve students in volunteer activities that BBSHRM organizes
  • Inform and provide students with opportunities to grow in the HR profession by creating an HR internship program
  • Market Big Bend SHRM’s brand to various universities/colleges in order for the local student community to depend on us for HR education
  • Lay the foundation for an HR Workshop day for students in 2017

Communications/Website – Chair: Corrie Padgett, SHRM-SCP

  • Work with Chapter President and HR Tallahassee Conference Chair on Events website to ensure timely posting of information, registration and tracking
  • Work with Board Members and Committee Chairs to ensure chapter information is received and posted in a timely manner to the website
  • Work with Board Members and Committee Chairs to obtain information for monthly newsletter
  • Create and distribute Chapter Newsletter no later than the first week of each month
  • Format and distribute monthly newsletters and membership meeting announcements using Wild Apricot
  • Ensure the use of the website is effective in providing information, links and news to our members and visitors
  • Develop monthly e-mail plans
  • Coordinate with the Social Media Chair on distribution of information to chapter members
  • Train chapter volunteers to provide support for website administration
  • Create an Operations Manual to document the Communication Chair and/or Committee responsibilities and procedures

Diversity Committee Goals – Chair: Jay Pichard

  • Promote Diversity and Inclusion awareness within the chapter by providing regular communications/topics of interest through the newsletter
  • Develop and deploy a diversity & inclusion initiative in support of achieving SHRM’s Excel Platinum Award (i.e. host Diversity & Inclusion event/workshop)
  • Identify partnership opportunities with external, diversity- focused community groups
  • Help identify current chapter members with diverse backgrounds who might be interested in volunteer leadership opportunities & recruit members for the Diversity Committee
  • Sponsor and attend the annual Mayor’s Summit on Race, Culture & Human Relations & provide useful information to BBSHRM members
  • Redevelop the chapter’s mentor/mentee program & provide support for HR professionals new to their careers who are seeking a mentor

Membership – Chair: Sharon Martin, SHRM-SCP

  • Increase membership to 300
  • March – New Member Dinner
  • May – Networking Event
  • July – New Member Dinner
  • September – Networking Event
  • October – New Member Dinner
  • Reach out to surrounding counties for new memberships

Programs – Chair: Linda Barineau

  • Provide profession relevant topic speakers for the monthly Membership meetings
  • Conduct 3 or 4 Master Series events with leading speakers
  • Have all Membership and Master Series meetings certified by both SHRM and HRCI

Certification – Chair: Jeani McCall, SHRM-SCP, SPHR

  • Schedule and conduct Spring and Fall certification classes – 12 weeks
  • Explore WebEx as an option for class participants to offer an alternative to physically attend the class
  • Use the pre, mid and post term evaluations to elicit feedback to improve the next session
  • Promote Certification prep classes at the chapter meetings and in the newsletter including SHRM updates to certification process, testing, etc.

Community Relations – Chair: Julia Herndon

  • New Community Service projects
  • Obtain sponsors for HR Tallahassee, Master Series, Supervisory Training, Membership Meetings, and website

SHRM Foundation – Chair: Timothy Dean

  • Plan and deploy successful SHRM Foundation fundraisers in line with monetary contributions to the Foundation that are above the previous year’s contribution
  • Educate Chapter members about the purpose and initiatives of the SHRM Foundation
  • Conduct a special event to benefit the SHRM Foundation
  • Conduct SHRM Foundation Raffle fundraiser during HR Tallahassee
  • Conduct a Chapter Leadership Campaign to garner 100% participation among Chapter Board Members

Facilities – Chair: Russell Mercer

  • Coordinate Facilities for Monthly Membership Meetings: Location, Set-up, Menu, and Audio-Visual
  • Research and Develop a plan to implement Web-X program offerings for membership meetings
  • Assist with other program and event logistics as needed

HR Tallahassee Annual Conference – Chair: Monique , SHRM-CP, PHR

  • To provide a conference that is of value to the members Big Bend SHRM as well as the Tallahassee business community
  • Conduct member survey to determine desired topics for the annual conference
  • Recruit high quality speakers for the conference keynote and breakout programs
  • Conduct a speaker book sale if requested
  • Ensure that all programs provide general or strategic credits and are aligned with the new SHRM competency model
  • Maintain or exceed prior year registrations:
o 2014 conference registration 119
o 2015 Goal was 125 – actual registration was 132
o 2016 Goal 150
  • Conduct a follow-up member satisfaction survey
  • Continue to fine tune job descriptions for each conference area
  • Coordinate with sponsor chair to attract and recruit a diverse group of vendors/sponsors
  • Create additional sponsor opportunities
  • Leverage Tallahassee Chamber of Commerce to promote conferences as well as expand marketing efforts to include surrounding counties (specifically Thomasville)
  • Strategically use social media to promote the event
  • Succession plan for future conference chair
  • Consider pre-event the night before if the chapter is positive after year end survey
  • Increase Student Chapter Volunteers
  • Consider networking event the night before the conference (member survey question)
  • Make sure power point presentations are made available to participants on the website or on flash drives

Government Affairs – Chair:Scott Callen, Esq.

  • Two supervisor trainings (new initiatives, increase community exposure for BBSHRM, additional member benefit, and fundraising)
  • Increased legal updates - continue to provide legal updates to membership and board.
  • Monitor and participation for Day and Hill
  • Provide legal assistance for legal matters confronted by Board.
  • Continue to integrate and expand role of Legislative and Legal Affairs Leadership Position (ie: formerly seen as Day on Hill organizer)

Workforce Readiness and Community Relations – Chair: Trish Yahn

  • Develop and deploy community projects to support those in need of HR professional skills, including, resume
  • building, interviewing, job coaching, dress for success workshops and job referrals.
  • Serve as a sponsor for programs that have a direct effect on helping challenged candidates obtain
  • employment.
  • More specifically, the goals would include the following:
  • FSU Career Center – present interviewing and salary negotiation skills to students
  • FCI mock job fair & mock interviews
  • Present Career 101 to PACE Center for Girls
  • Outreach to veteran’s event such as Stand Down or Veteran’s Village to work with homeless vets and help them with resume/interviewing/job referrals etc.
  • Add additional community service projects outside Leon County – we are BIG BEND SHRM and should be doing outreach beyond Leon County. Possible partners are Wakulla Correctional Facility or Refuge House of Wakulla County
  • Work with high school students to offer a mock interview or resume “fair” to prepare them to enter the workforce. Concentrate on students who are not planning to continue education
  • Partner with Director of College Relations to involve students in the workforce readiness initiatives
  • Update/improve the “Career 101 – Finding and Keeping the Right Job for You” handout, ensuring clean copies, consistency in handouts, correct BBSHRM logo

Marketing Goals – Chair: Krystal Alexander

Current Social Media Presence and Status

  • 231 Friends on Facebook Account- Big Bend SHRM Social Media
  • 12 Likes on Facebook Page- Big Bend SHRM
  • 1,255 Followers on Twitter/ Following 415/ 645 tweets/Twitter Handle @BigBendSHRM
  • 206 group members on LinkedIn/ 50 Followers


  • Create weekly posts for BBSRHM on LinkedIn, Facebook, and Twitter using Hootsuite Free: Creating
  • Social Media Calendar to coordinate with Communications
  • Increase Facebook Page likes or Members by 50% (115 members/likes) by the end of the year
  • Increase Twitter followers by 15% (189 Followers) by the end of the year
  • Create an engaging activity or campaign for monthly meetings to be posted on social media by March 2016
  • Consolidate Facebook Accounts as or if necessary by January 2016
  • Designate a photographer (aka committee member) and/or take pictures at majority (75%-100%) of all BBSHRM events for social media posts and communications releases


All platforms will encourage members to find more info on BBSHRM website:

  • Facebook Posts: Event reminders and promotion, Important Updates for Members, Event Pictures and Thanks
  • Twitter Posts: Pictures, questions, activities during the event
  • LinkedIn Posts: Links to local job opportunities & Big Bend SHRM Resources

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